Join us at GO for the launch of Guida di Firenze per veri fiorentini (Newton Compton Editori) by Sara Innocenti, an essential guide to discovering the true essence of Florence. The author will be joined by Ginevra Barbetti and Jacopo Vicini for a lively discussion.

The Book:

From the secrets of Ponte Vecchio to the most authentic artisan workshops, from hidden street art to Florentine expressions, Guida di Firenze per veri fiorentini explores Florence through the eyes of locals. With the unique guidance of Sara Innocenti, also known as “Inflorencer”—a playful twist on her mission to “influence about Florence”—this guide takes readers far from the usual tourist paths. With her signature blend of humor and expertise that has won her a large online following, Innocenti shares a side of Florence known only to the locals.

Through traditional festivals, hidden artisan shops, and quirky itineraries, readers can delve into the city’s storied history, famous love stories, and legendary personalities who shaped Florence. Packed with practical tips, sayings, and lesser-known spots, this book offers a fresh alternative to standard tourist guides. Highlights include: Florence’s hidden symbols, secret Instagram-worthy spots, the mysteries of Ponte Vecchio, ten things only true Florentines know, unconventional love stories, and a look at Florence’s street art.

The Author:

Known online as the “Inflorencer,” Sara Innocenti is a native Florentine and certified tour guide. She started her blog Sara's Florence (sarasflorence.com), which has since expanded into an Instagram page featuring fun series, quizzes, and local curiosities.